Next Logistics Accelerator GmbH

Am Sandtorkai 27/28

VII Boden

20457 Hamburg, Germany



Managing Director: Miriam Kröger

Managing Director: Claas H. Nieraad

Local court: Hamburg

Commercial registry number: HRB 148512

USt-ID: DE313990764


Data Privacy Policy

1. Name and contact details of the processing responsible


This data protection information applies to data processing by:


Next Logistics Accelerator GmbH (hereafter: NLA), Am Sandtorkai 27/28, VII Boden, 20457 Hamburg, Germany, E-mail:


2. Collection and storage of personal data as well as type and purpose of their use


a) When visiting the website


When you visit our website, the deployed browser on your device automatically sends information to the server on our website. This information is temporarily stored in a so-called log file. The following information is recorded without your intervention and stored until it is automatically deleted:


  • IP address of the enquiring computer,

  • date and time of access,

  • name and URL of the retrieved file,

  • website from which access is made (referrer-URL),

  • the browser used and, if applicable, the operating system of your computer as well as the name of your access provider.


The mentioned data will be processed by us for the following purposes:


  • ensuring a frictionless connection buildup of the website,

  • ensuring comfortable usage of our website,

  • evaluation of system security and stability as well as

  • other administrative purposes.


The legal basis for data processing is art. 6 par. 1 s. 1 lit. f GDPR. Our legitimate interest follows from the purposes for data collection listed above. Under no circumstances do we use the data collected for the purpose of drawing conclusions about your person.


In addition, we use cookies and analysis services when our website is visited. More detailed explanations can be found under sections 4 and 5 of this privacy policy.


b) When registering for our newsletter


If you have explicitly consented according to art. 6 par. 1 s. 1 lit. a GDPR, we will use your e-mail address to send you our newsletter on a regular basis. To receive the newsletter the indication of an e-mail address is sufficient.

An unsubscription is possible at any time, for example via the link at the end of each newsletter. Alternatively, you could always send your unsubscription request to by e-mail.


c) Upon usage of our contact form


For any kind of questions we offer the opportunity to contact us by using the form provided on the website. Therefore a valid e-mail address is required so that we know who sent the request and are able to respond to it. Further information can be provided voluntarily.


The data for the purpose of contacting us will be processed in accordance with art. 6 par. 1 s. 1 lit. a GDPR on the basis of your voluntary permitted consent.


The personal data collected by us for the application of the contact form will be automatically deleted after your request has been processed.


3. Disclosure of data


Your personal data will not be transmitted to third parties for purposes other than those listed below.


We will only pass on your personal data to third parties if:


  • you have given your explicit consent pursuant to art. 6 par. 1 s. 1 lit. a GDPR,

  • the disclosure pursuant to art. 6 par. 1 s. 1 lit. f GDPR is necessary for assertion, exertion, or vindication of legal claims and there is no reason to assume that you have a prevailing protection-worthy interest in not disclosing your data,

  • in the case that a legal obligation exists for the transfer pursuant to art. 6 par. 1 s. 1 lit. c GDPR, and

  • this is legally permitted and pursuant to art. 6 par. 1 s. 1 lit. b GDPR necessary for the processing of contractual relationships with you.


4. Cookies


We use cookies on our site. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not damage your terminal device, do not contain viruses, Trojans or other malware.


Information that results in each case in connection with the specifically deployed terminal device is stored in the cookie. However, this does not mean that we immediately obtain information about your identity.


The use of cookies serves on the one hand to make the use of our offer more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited particular pages of our website. These will be deleted automatically after leaving our site.


In addition, we also use temporary cookies that are stored on your terminal device for a specified period of time to optimize usability. If you visit our site again to use our services, it will automatically recognize that you have already been with us and what entries and settings you have made so that you do not have to enter them again.


On the other hand, we use cookies to statistically record the use of our website and to evaluate it for you for the purpose of optimising our offer (see section 5). These cookies enable us to automatically recognize when you return to our site that you have already been with us. These cookies are automatically deleted after a defined period of time.


The data processed by cookies is required for the aforementioned purposes in order to protect our legitimate interests and those of third parties pursuant to art. 6 par. 1 s. 1 lit. f GDPR.


Most browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or a message always appears before a new cookie is created. However, the complete deactivation of cookies can lead to the fact that you cannot use all functions of our website.


5. Analysis-tools


a) Tracking-tools


The tracking measures listed below and deployed by us are carried out on the basis of art. 6 par. 1 s. 1 lit. f GDPR. With the tracking measures used, we want to ensure that our website is designed to meet requirements and is continually optimized. On the other hand, we use the tracking to statistically measure and continuously optimize our website. These interests are to be regarded as legitimate within the meaning of the aforementioned provision.


The respective data processing purposes and data categories can be found in the corresponding tracking tools.


I) Google Analytics1


For the purpose of adequate composition and continuous optimization of our pages, we use Google Analytics, a web analysis service provided by Google Inc.

( (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). In this context, pseudonymised user profiles are created and cookies (see point 4) are employed. The cookie-generated information about your use of this website such as


  • browser type/version,

  • applied operating system,

  • referrer-URL (the previously visited page),

  • hostname of the accessing computer (IP address),

  • time of the server request,


are transferred to a Google server in the USA and stored there. The information is used to evaluate the usage of the website, to compile reports on the website activities and to provide further services associated with the usage of the website and of the internet for the purposes of market research and adequate composition of these internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of the company. Under no circumstances will your IP address be merged with other data from Google. The IP addresses are anonymized so that an allocation is not possible (IP masking).


You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website.


You can also prevent the collection of data generated by the cookie and related to your application of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (


As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie is set to prevent future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.


Further information on data protection in connection with Google Analytics can be found in the Google Analytics Help (


II) Google Adwords Conversion Tracking


We also use Google Conversion Tracking to statistically record and evaluate the usage of our website for the purpose of optimizing it for you. Google Adwords will set a cookie (see paragraph 4) on your computer if you have accessed our website via a Google ad.


These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user has clicked on the ad and has been redirected to this page.


Each Adwords customer receives a different cookie. Cookies can therefore not be traced via the websites of Adwords customers. The information collected using the conversion cookie is used to generate conversion statistics for Adwords customers who have opted for conversion tracking. Adwords customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they will not receive any information that personally identifies users.


If you do not wish to participate in the tracking process, you can also reject the setting of a cookie required for this - for example using a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the "" domain. Google's privacy policy for conversion tracking can be found here (


III) Matomo


We use the open source software Matomo to analyze and statistically evaluate the use of the website. Cookies are used for this purpose (see section 4). The information generated by the cookie about website usage is transmitted to our servers and combined in pseudonymous user profiles. The information is used to evaluate the use of the website and to enable a demand-oriented design of our website. The information is not passed on to third parties.


Under no circumstances will the IP address be linked to other data relating to the user. The IP addresses are anonymized so that an assignment is not possible (IP masking).


Your visit to this website is currently recorded by Matomo Webanalyse. Click here (, so that your visit is no longer recorded.


6. Social media plug-ins


We use social plug-ins of the social networks Facebook on our website on the basis of art. 6 par. 1 s. 1 lit. f GDPR in order to make our company better known. The underlying advertising purpose is to be regarded as a legitimate interest within the meaning of the GDPR. Responsibility for a data protection-compliant operation must be guaranteed by the respective provider. The integration of these plug-ins by us takes place with the so-called two-click method to protect visitors of our web page in the best possible way.


a) Facebook


Our website uses social media plugins from Facebook to personalize their use. For this we use the "LIKE" or "SHARE"-button. This is an offer from Facebook.


When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the website.


By integrating the plugins, Facebook receives the information that your browser has called up the corresponding page of our website, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there.


If you are logged in to Facebook, Facebook can directly associate your visit to our website with your Facebook account. If you interact with the plugins, for example by pressing the "LIKE" or "SHARE" button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends.


Facebook may use this information for the purposes of advertising, market research and demand-oriented design of Facebook pages. To this end, Facebook creates usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services associated with the use of Facebook.


If you do not want Facebook to associate the information collected through our website with your Facebook account, you must log out of Facebook before visiting our website.


The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights and setting options for the protection of your privacy can be found in the data protection information ( of Facebook.


7. Google Maps


The website uses Google Maps API to display geographical information visually. When using Google Maps, Google also collects, processes and uses data about the use of the Maps functions by visitors to the websites. You can find more detailed information about data processing by Google in Google's privacy policy. There you can also change your settings in the Data Protection Center so that you can manage and protect your data. Here you will find more detailed instructions on how to manage your own data in connection with Google products.


8. Rights of the persons concerned


You have the right:


  • to request information about your personal data processed by us in accordance with art. 15 GDPR. In particular, you may request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data have been or will be disclosed, the planned storage period, the existence of a right to rectification, deletion, restriction of processing or objection, the existence of a right of appeal, the origin of your data, if these have not been collected by us, and the existence of automated decision-making including profiling and, if applicable, meaningful information on their details;

  • in accordance with art. 16 GDPR, to demand the immediate correction of incorrect or completion of personal data stored by us;

  • to request the deletion of your personal data stored with us in accordance with art. 17 GDPR, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;

  • in accordance with art. 18 GDPR, to restrict the processing of your personal data if you dispute the accuracy of the data, if the processing is unlawful but you refuse to delete the data and we no longer need the data, but if you need it to assert, exercise or defend legal claims or if you have filed an objection to the processing in accordance with art. 21 GDPR;

  • in accordance with art. 20 GDPR, to receive your personal data that you have provided to us in a structured, current and machine-readable format or to request its transfer to another person responsible;

  • in accordance with art. 7 par. 3 GDPR, to revoke your consent to us at any time. As a result, we are no longer allowed to continue processing data based on this consent in the future and

  • to complain to a supervisory authority pursuant to art. 77 GDPR. As a rule, you can contact the supervisory authority at your usual place of residence or workplace or at our company headquarters.


9. Right of objection


If your personal data are processed on the basis of legitimate interests pursuant to art. 6 par. 1 s. 1 lit. f GDPR, you have the right to object to the processing of your personal data pursuant to at. 21 GDPR, provided that there are reasons for this which arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right of objection, which we will implement without specifying a particular situation.


If you wish to exercise your right of revocation or objection, simply send an e-mail to


10. Up-to-dateness and amendment of this data protection declaration


This data protection declaration is currently valid and has the status as of May 2018.


Due to the further development of our website and offers or due to changed legal or official requirements, it may become necessary to change this data protection declaration. You can call up and print out the current data protection declaration at any time on the website under URL.


*1 Data protection authorities require the conclusion of an order data processing agreement for the permissible use of Google Analytics. A corresponding template is offered by Google at

© 2019 Next Logistics Accelerator GmbH